Brianna O’Neill recently joined the ICON digital team as vice president, digital business development. She is responsible for driving demand for ICON’s programmatic private marketplaces, which includes inventory ranging from high quality, full episode player video and OTT to reach-based, efficient display impressions and everything in between. Additionally, she evangelizes ICON’s in-house trading desk and various partner relationships, offering solutions that are tailored to clients and agencies alike. Brianna who is a proactive, self-starter collaborates with the account managers to effectively incorporate digital trade-credit redemption where applicable and generate new business for ICON.
O’Neill joined ICON with over 10 years of experience in digital media and ad tech sales. She began her career at Cox Media and then climbed the ranks in sales at AOL before leading the east coast sales at Channel Factory, a YouTube integrated partner.
Brianna received her BS in Business and Technology from University of Connecticut and her MA in Music Business from New York University.
Most People Don’t Know that….O’Neill used to play in a roller derby league.