Ed Gentner oversees ICON’s entire national broadcast group. He uses his strengths in negotiating and managing teams to develop trade opportunities with national media properties. “My first encounter with barter,” says Mr. Gentner, “was putting together an RFP for a client looking to learn about the business back in 2006. I was immediately intrigued, because it allowed me to do the things I do best: exploring mutually beneficial solutions to complicated business problems with partners, and keeping up on media trends.”
Prior to joining ICON, Gentner was most recently with MediaVest as senior vice president, group client director, video investment and activation (VIA). During his tenure there, he executed upfront negotiations with key media companies on behalf of all MediaVest clients, oversaw the VIA research team and was responsible for management and strategy of Kraft’s media investment. Gentner started his career in media in the national broadcast unit of TN Media (formerly known as FCB) buying national television for Nabisco and Coors Brewing Co.
Gentner graduated from Siena College in Loudonville, New York with a BS in marketing/management.
Most People Don’t Know That… Gentner still plays the occasional rugby match, though not as competitively as in his younger years!