Jose Bello, a native of Venezuela, has more than 25 years of experience in corporate marketing, advertising and media. Based in the Ft. Lauderdale office, Jose is dedicated to strengthening ICON’s multicultural capabilities in the U.S. as well as helping further develop ICON’s client solutions in LATAM.
Prior to ICON, Jose was Senior Director of Total Market at Hearts & Science, where he was responsible for identifying growth opportunities and developing media strategies for Procter & Gamble to better connect with U.S. Hispanic and African American consumers. Jose led the media strategy for “The Talk,” an important effort against racial bias that received multiple recognitions worldwide. Before Hearts & Science, he was Managing Partner at Mediacom in New York where he worked with key clients such as Anheuser Busch, MARS, Volkswagen, Subway, Revlon and Dell. At Starcom (MediaVest) Jose developed a media planning process for a newly created regional hub for Kraft in five countries in LATAM and later spent over two years in Russia managing the Coca-Cola and Novartis accounts.
After graduating from Purdue University and earning his MBA from UCAB Venezuela, Jose worked in corporate marketing as Director of Marketing for Burger King in Mexico and at PepsiCo Venezuela as a Marketing Manager for the Pepsi and 7Up brands.