Lori Greenbaum

Director of Travel and Merchandise

Lori Greenbaum specializes in hotel negotiations, group travel and meeting planning. A graduate of SUNY Albany (BA, with a minor in business), she’s also an ICON veteran, starting with the company in 1992 as its 14th employee. Before that, she had successful stints as a sales assistant at the Doral Tuscany Hotel in NYC and as a sales manager at David Green Associates, a national sales office representing independent and franchise properties to groups, associations and corporations.

During her time at ICON, Ms. Greenbaum has built the scope and awareness of the firm’s travel and merchandise departments, obtaining and remarketing significant amounts of domestic and international hotel and airline inventory. Under her direction, ICON has become the only full-service IATA-accredited travel department in the corporate barter business. She says, “Our reputation for dependability, excellent service and value has made us the industry’s premier travel service.”

Greenbaum is a member of International Association of Travel Agents (IATA) and American Society of Travel Agents (ASTA).

Most People Don’t Know That… Greenbaum plays a mean game of mah-jongg.