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    <description>Corporate Barter - Discover Hidden Value</description>
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      <title>Sweet Solutions for Sticky Real-Estate Situations</title>
      <link>http://www.icon-intl.com/case-studies/real-estate-transactions/industrial-real-estate-solution.html</link>
      <description>&lt;p&gt;A leading marketer and manufacturer of fruit spreads had ceased to use a manufacturing facility on 16 acres that consisted of 13 Industrial Revolution-era brick buildings totaling 480,000 square feet.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:30:00 -0400</pubDate>
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      <title>Subaru of America: Recouping Residual Value Through Barter</title>
      <link>http://www.icon-intl.com/case-studies/excess-inventory/subaru.html</link>
      <description>&lt;p&gt;In today&amp;rsquo;s highly competitive marketplace, car companies need to sell vehicles any way they can.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>Rich SeaPak: A Plant Closing Solution That Took the Cake</title>
      <link>http://www.icon-intl.com/case-studies/capacity/rich-seapak.html</link>
      <description>&lt;p&gt;Rich Products was closing and selling a 56,100 square-foot food-manufacturing facility on six acres of land.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>Keeping a Successful Race Team On Track</title>
      <link>http://www.icon-intl.com/case-studies/corporate-sponsorship-transactions/sponsorship-funding-solution.html</link>
      <description>&lt;p&gt;An automotive OEM is a well-established sponsor and factory partner of a racing team.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>Wrapping Up a Quick Solution for Distasteful Choices</title>
      <link>http://www.icon-intl.com/case-studies/excess-inventory/perishable-product.html</link>
      <description>&lt;p&gt;Over the course of several years, this sub sandwich company found it had chronic issues with excess food product that did not sell as planned.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>TTI Floor Care North America:Â Sweeping Up Extra &lt;a class=&quot;glossary_term&quot; href=&quot;javascript:void(0);&quot; title=&quot;19&quot;&gt;Inventory&lt;span&gt;While this can refer to a client&#039;s physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement.&lt;/span&gt;&lt;/a&gt;</title>
      <link>http://www.icon-intl.com/case-studies/excess-inventory/tti-floor-care-na-hoovers.html</link>
      <description>&lt;p&gt;TTI, the leading U.S. manufacturer of floor-cleaning appliances, had an excess &lt;a class=&quot;glossary_term&quot; href=&quot;javascript:void(0);&quot; title=&quot;19&quot;&gt;inventory&lt;span&gt;While this can refer to a client&#039;s physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement.&lt;/span&gt;&lt;/a&gt; of Dirt Devil and Hoover vacuums that had a less-than-desirable &lt;a class=&quot;glossary_term&quot; href=&quot;javascript:void(0);&quot; title=&quot;20&quot;&gt;market value&lt;span&gt;The price at which both willing buyers and sellers will transact business, the highest value being full market value.&lt;/span&gt;&lt;/a&gt;.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
      <guid>http://www.icon-intl.com/case-studies/excess-inventory/tti-floor-care-na-hoovers.html</guid>
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      <title>Discovery Channel:Â Discovering Ways Out of Seasonal &lt;a class=&quot;glossary_term&quot; href=&quot;javascript:void(0);&quot; title=&quot;19&quot;&gt;Inventory&lt;span&gt;While this can refer to a client&#039;s physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement.&lt;/span&gt;&lt;/a&gt; Challenges</title>
      <link>http://www.icon-intl.com/case-studies/excess-inventory/discovery-communications-stores.html</link>
      <description>&lt;p&gt;At its height, the Discovery Channel retail store division had established approximately 100 outlets, mainly in mall, airport and prime retail locations.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>Tax-Preparation Business: ICON Made Moving a Lot Less Taxing</title>
      <link>http://www.icon-intl.com/case-studies/real-estate-transactions/tax-preparation-business.html</link>
      <description>&lt;p&gt;This&amp;nbsp;tax-preparation business had recently completed a new headquarters facility.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>Automotive Operations: Shifting Office Space into a Higher Gear</title>
      <link>http://www.icon-intl.com/case-studies/real-estate-transactions/automotive-manufacturer.html</link>
      <description>&lt;p&gt;This automotive manufacturer had a 300,000-square-foot mixed-use facility that needed a new roof and extensive upgrading to meet requirements for the Americans with Disabilities Act.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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      <title>Valvoline:Â Oiling the Gears with Advertising and Marketing Solutions</title>
      <link>http://www.icon-intl.com/case-studies/cash-funding-transactions/valvoline-ashland.html</link>
      <description>&lt;p&gt;Valvoline initiated its relationship with ICON not as a potential client but as a supplier accepting &lt;a class=&quot;glossary_term&quot; href=&quot;javascript:void(0);&quot; title=&quot;22&quot;&gt;trade credit&lt;span&gt;An alternative currency used in the corporate barter industry; one of ICON&#039;s financial options. (Note that this term is properly used only in the singular, i.e., never trade credits.)&lt;/span&gt;&lt;/a&gt; as partial payment from Monro Muffler.&lt;/p&gt;</description>
      <pubDate>Thu, 29 Oct 2009 12:20:00 -0400</pubDate>
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