Occasionally, an entire division, product line or brand may no longer fit the strategic direction of the organization. At times like these, many corporations seek a broker or, worse yet, are forced into a fire sale of the business unit to the first willing buyer.
ICON clients, on the other hand, often recover the full asset value of the business, in exchange for a media purchasing commitment.
Here is an example...
The executive-management team at this 115-year-old food processor decided it had a frozen-food business that no longer fit the company’s long-term strategic goals.