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The biggest obstacle to identifying underperforming assets Is…

We Wrote the Book on Corporate Barter

Inventory  Inventory

For many industries, excess inventoryWhile this can refer to a client's physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement. is an inherent part of the production cycle. Companies address this challenge in many ways, but few solutions offer as much value as a corporate-barter transaction. ICON often pays more than the market will offer, turning distressed inventory into recaptured value.

When remarketing your inventoryWhile this can refer to a client's physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement., ICON offers the broadest range of opportunity by marrying a global network of retail outlets, industrial buyers, food-service customers, wholesalers and warehousing facilities. Additionally, ICON sells into the entire Omnicom network of employees via an experienced remarketing staff with expertise in:

  • Avoiding channel conflict
  • Selling short-coded product
  • Repacking or refurbishing product (e.g., food service for retail or electronics)
  • Selling licensed merchandise
  • Distributing in foreign markets
  • Managing logistics, warehousing and inventory

Here are just a few examples of how ICON has done it...


In today’s highly competitive marketplace, car companies need to sell vehicles any way they can.

Over the course of several years, this sub sandwich company found it had chronic issues with excess food product that did not sell as planned.

At its height, the Discovery Channel retail store division had established approximately 100 outlets, mainly in mall, airport and prime retail locations.

Lionsgate Films had a series of problems and challenges. First, it was becoming apparent that retailers were having trouble selling-through several of its DVD titles, potentially triggering a sizable buyback.

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Call ICON with ConfidenceSince 1986, ICON has helped great companies create value through corporate barter. To learn more, contact us online or call 203.328.2300.