Media Partners  Media Partners

It's been said that time is one thing you can never get back. That's why ICON maintains access to one of the largest inventories of broadcast airtime, Internet advertising inventoryWhile this can refer to a client's physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement. and print/out-of-home ad space in the media industry.

Between purchasing large quantities of media capacity in advance and a series of ongoing, innovative partnerships and trade-credit arrangements with global media giants and local advertising networks, an ICON corporate-barter arrangement can offer creative combinations of promotional avenues that many advertisers could not have considered without ICON in their corner.

Learn more from the case studies below...


Satellite television provider DirecTV is already one of the biggest media companies in the world, distributing programming to more than 17 million subscribers in the U.S. and another 5 million in Latin America.

The Internet has made it possible for any Main Street business to reach a national – and, indeed, global – audience by simply launching a Web site.

Lifetime Television is the leader in women’s television programming.

As core holder of Time Inc. and Time Warner – which bills itself as the first globally integrated media and entertainment company – Time Group consists of some of the world’s best-recognized and most-admired media brands.

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Call ICON with ConfidenceSince 1986, ICON has helped great companies create value through corporate barter. To learn more, contact us online or call 203.328.2300.