Why Choose ICON for Corporate Barter?
Not all corporate-barter firms are created equal. The corporate-barter industry is maturing and developing an ever-wider variety of products and solutions. There are also new players entering the market all the time – each of which brings its own philosophy, experience and approach to the barter transaction. Here are the things that separate ICON from the rest.
… A Barter Firm First, Foremost and Only
There are many forms of barter and many companies that claim to offer it, often among other services. ICON is purely a corporate barterThe creation of value by exchanging a client's unwanted or undervalued asset for the promise to purchase over a period of time from the corporate-barter company a defined set of goods and/or services, called fulfillment. (Sometimes mistakenly referred to as Corporate Trade.) company – and true experts in the business. For more than 20 years, ICON has created customized transactions that deliver value at every stage.
… Part of a $13 Billion Worldwide Network
Before signing on, ask any potential corporate-barter partner how it's funded. As a stand-alone division of the Omnicom Group, ICON is part of a global network of advertising agencies, media companies and marketing communication service providers. While ICON is operationally independent of Omnicom, that relationship opens unmatched access to capital reserves that allow ICON to continually invest in media, travel and printing – the things it can offer as fulﬁllment. That gives ICON a wider and deeper supply of goods and services that its clients can use.
… Led by a Hands-On Executive Team
All too often in business, the people who pitch your account are never to be seen again. ICON’s senior executives remain highly visible and accessible throughout the barter/fulfillmentThe process through which ICON delivers the goods and services clients have purchased from ICON using trade credit or cash or both. Also referred to as the back end of a corporate barter transaction. process. That’s especially comforting, since a corporate barter relationship can last for years. ICON’s clients will tell you – the people make the difference.
... A Community Supporter
ICON’s sense of community has cultivated strong ties to organizations within the local area. Committed to the notion of giving back, ICON supports several local and national nonprofits. It has fostered a very close relationship with one charity in particular - The Boys & Girls Clubs of Stamford. Since 2000, ICON has supported them through various volunteer work, fund-raising efforts and sponsorship of the Annual ICON International Golf Invitational.
… The Industry’s Thought Leader
ICON literally wrote the book on corporate barter. And ICON executives and managers are routinely called upon to chair, contribute and present at industry roundtables, seminars, trade shows and panels.