What Is Fulfillment (and How Does It Work)?

FulfillmentThe process through which ICON delivers the goods and services clients have purchased from ICON using trade credit or cash or both. Also referred to as the back end of a corporate barter transaction. consists of the media, goods and/or services the client purchases through ICON

When ICON acquires an asset (and/or provides cashU.S. federal banknotes; one of ICON's financial options.) – often paying substantially more than the market would – the client, in return, buys goods and/or services over time from ICON. These purchases are called fulfillment, since they fulfill the client’s side of the agreement. These purchases are normal ongoing business expenses that our clients would have purchased regardless of our involvement, paying the same rates they would have paid otherwise.

Fulfillment often (but not always) takes the form of media

Purchasing media through ICON

When initiating a media buy, ICON always works at the direction of the client’s advertising agency of record, adhering to all specifications, rates and added-value requirements. ICON executes all media on a net basis, preserving any prearranged commission or fee arrangements. Clients have the comfort of placing a broad range of media through ICON’s specialized buying departments:

ICON media partners

ICON clients benefit from our enduring partnerships with all major national and local media companies. Read about how we work with a few of them here.

Other fulfillment options available through ICON

Although media has traditionally been the most popular form of fulfillment, many clients complement their spending activity with the purchase of other goods and services to diversify and accelerate the use of trade creditAn alternative currency used in the corporate barter industry; one of ICON's financial options. (Note that this term is properly used only in the singular, i.e., never trade credits.). As with all goods and services, ICON provides the same price, delivery and timing as a client would normally receive. In other words, business as usual. Read more.

Using trade credit with your current vendorsAny company that delivers goods or services to another company through a business transaction.

ICON has established a successful track record of instituting relationships with commodity-driven suppliers willing to accept trade credit as partial payment for their services, often delivering creative solutions while allowing everyone to benefit. Read more.