Executive Vice President, Account Management & Media Partnerships
“After decades with one company, I had reached the top and retired. I had plans to sit on a few boards and watch my kids play sports. They wrote a piece on my career and everything. Then, John Kramer called…”
Thus began Ed McCarrick’s second career.
Mr. McCarrick started out as a trainee in the corporate sales and marketing group at Time Inc. and continued to build a long and distinguished 35-year career, eventually retiring as president and worldwide publisher of Time Group. McCarrick helped steer the legendary property through the online explosion, guiding it through the early 2000s, during which it not only survived the Internet bubble but prospered, ultimately named the number one brand in publishing by Advertising Age.
So what does McCarrick do every day at ICON? “Actually, that’s an interesting question,” he offers. “There’s no formula to our business. Everyone’s focus is on working with and servicing all of our customers’ needs. I guess my job is to make sure the product we deliver is always best in class. Every Sunday night, I sit down and think, ‘What do we want to accomplish this week and how can we make sure every client meeting is a good use of their time and ours?’ We get only a short time to explain how the things we do can benefit our clients financially, so we have to get it right every time.”
McCarrick got his first exposure to corporate barterThe creation of value by exchanging a client's unwanted or undervalued asset for the promise to purchase over a period of time from the corporate-barter company a defined set of goods and/or services, called fulfillment. (Sometimes mistakenly referred to as Corporate Trade.) during his work with Time, Inc. “Twenty-one years ago, I was associate publisher of People magazine when I did my first barter deal with [ICON chief executive officer] John Kramer. I quickly saw two things. First, corporate barter could be used to address a variety of our business opportunities and problems. Second, ICON’s approach and the quality of its people were head and shoulders above the rest of the industry. And I’m not alone in thinking those things; 85% of ICON’s revenue today comes from repeat business. Once clients see what ICON can do for them, they start looking for new ways to use us!”
Today, this lifelong New Yorker (Chaminade High School 1967; Manhattan College 1971) heads the ICON account management team and all trade partnership efforts. He also sits on numerous community and charitable boards, including Concern Worldwide, which is dedicated to empowering women and children in third-world countries.