ICON continuously invests in media, goods and services it believes its clients (present and future) will need. Longstanding relationships with the nation’s leading media companies, travel properties and professional services firms make it possible for ICON to procure large quantities of inventory by means of trade or investment. These partnerships are crucial as the quality of the products and services in a barter firm’s inventory are often what make a corporate-barter program successful.

ICON acquires inventory in numerous ways. Primarily, partners trade inventory to ICON in exchange for goods and services they require to operate their business. Other times, ICON solves a financial problem for a partner in exchange for access to a large quantity of inventory at an advantageous rate. The arbitrage created in this process allows ICON to pay companies a substantially higher value for underperforming assets.