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Corporate Barter

The Transaction Process

How Barter Works Between a Client and ICON

The corporate-barter process is straightforward:

  1. ICON acquires inventory of media and other goods and services
  2. Client identifies a need to recover value in an asset or an initiative it wants to fund
  3. ICON purchases the asset or funds the initiative; together they determine the best transaction type
  4. ICON remarkets the asset to non-channel customers
  5. ICON delivers goods and services

Corporate Barter
  • Undervalued Assets
  • Transaction Types
  • The Transaction Process
  • Step 1
  • Step 2
  • Step 3
  • Step 4
  • Step 5
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