Fulfillment: (noun) media, goods and services the client purchases through ICON in a barter transaction.
When ICON acquires an asset, our client receives payment in the form of a trade credit (which is most often used for media buys) or cash. We pay substantially more than market liquidation value for the assets we acquire, and offer the goods and services (Fulfillment) at the same rates that a client would otherwise pay. Goods and services include media, printing, travel services, shipping and other routine, ongoing business expenditures. We call these services “Fulfillment”, since they fulfill the client’s side of the barter agreement.