Fulfillment: (noun) media, goods and services the client purchases through ICON in a barter transaction.

When ICON acquires an asset, our client receives payment in the form of a trade credit (which is most often used for media buys) or cash. We pay substantially more than market liquidation value for the assets we acquire, and offer the goods and services (Fulfillment) at the same rates that a client would otherwise pay. Goods and services include media, printing, travel services, shipping and other routine, ongoing business expenditures. We call these services “Fulfillment”, since they fulfill the client’s side of the barter agreement.

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    When initiating a media buy, ICON always works at the direction of the client’s advertising agency of record, adhering to all specifications, rates and added-value requirements. ICON executes all media on a net basis, preserving any prearranged commission or fee arrangements. Clients have the comfort of placing a broad range of media through ICON’s specialized buying departments.
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