Our People

ICON’s executives and managers offer a collective expertise in the barter, advertising, marketing and corporate finance arenas. Together, we’ve pioneered many of the corporate barter transactions that have since become standard in the industry. At ICON you’ll find creative, dynamic business professionals who are shaping the future of corporate barter and trade. Here are some of the people you’ll work with when you choose ICON as your corporate barter partner.    

Media / Fulfillment

Meet our media and fulfillment teams. Comprised of experts in media, marketing and corporate services, this group delivers on every promise.

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    Reid Steinberg

    Senior Vice President, Media Director
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    Joanne Cancro

    Vice President, Director of Integrated Media & Trade Development
  • Ed Gentner

    Ed Gentner

    Senior Vice President, Director of National Broadcasat
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    Lori Greenbaum

    Director of Travel and Merchandise
  • Derek Lopez2

    Derek Lopez

    Senior Vice President, Director of Broadcast Investments
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    Laura L. Mentekidis

    Vice President, Group Director of Direct Response
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    Robert Schindele

    Vice President, Director of Media Services
  • VelindaSimo

    Velinda Simo

    Director, E-Commerce and Merchandise
  • Tom Telesco 2

    Tom Telesco

    Executive Vice President, Media Fulfillment & Strategy
  • Andy Von Kennel

    Andy Von Kennel

    Senior Vice President, Media Investments
  • Loreen Washington

    Loreen Washington

    Senior Vice President, Director of Broadcast Client & Agency Services
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    Diane Werner

    Senior Vice President, Director of Local & Canadian Broadcast