Sponsorship Funding

At ICON, our business is creating possibilities. We create win-win exit strategies for under-performing sponsorships, and leverage current spending to finance a sponsorship or fund a sponsorship using your own goods or services.
Whether you are looking for opportunities to obtain a zero cost option to fund a new sponsorship, maintain an existing sponsorship or exit a sponsorship, ICON can provide you with a cost-saving, customized solution.

ICON’s work in the sponsorship space usually takes one of the following forms:
• Funding rights fees and activation programs for a sponsor’s new or existing deals
• Financing a sponsor’s exit from an existing sponsorship contract
• Creating value for excess inventory

Many of ICON’s sponsorship deals include a cash component and don’t necessarily involve excess inventory or distressed assets. These arrangements typically include the purchase of media through ICON.