ICON’s executives and managers offer a collective expertise in the barter, advertising, marketing and corporate finance arenas. Together, we’ve pioneered many of the corporate barter transactions that have since become standard in the industry. At ICON you’ll find creative, dynamic business professionals who are shaping the future of corporate barter and trade.
Here are some of the people you’ll work with when you choose ICON as your corporate barter partner.
What is Corporate Barter?
Undervalued assets exist in every company – from idle or devalued property, plants and equipment to excess inventory, unwanted sponsorships, or underperforming business units. Instead of liquidating these assets for pennies on the dollar, companies can realize up to full value by trading them for ongoing business expenditures such as media, printing or travel.
Undervalued Assets
Most companies produce some amount of excess inventory, capital goods, real estate or unwanted receivables. Companies typically dispose of these underperforming assets through liquidation, realizing only 10 – 40% of book value. By using corporate barter, companies can realize 100% of the book value.
Contact Us
We’ll help you leverage your underperforming assets and recover value using corporate barter.
The Corporate Barter Handbook for Executives
Interested in learning more about corporate barter? Get your free copy of Unlocking Financial Value with Corporate Barter. This book explains how the barter industry works and the benefits companies can (and should) receive from corporate barter.
