Recouping Residual Value
In today’s highly competitive marketplace, car companies need to sell vehicles any way they can. The problem comes at the end of the vehicles’ useful rental lives, when they are regularly sold at auction for well below their residual values.
How ICON Uncovered Value
ICON was able to bridge the gap between residual and book value for Subaru’s off-fleet vehicles, helping the company recover lost revenue through its Cash Acquisition Program (CAP).
Subaru recovered the full residual value of these vehicles. In turn, it placed a predetermined amount of media through ICON – all at its agency’s prevailing schedules, specifications and rates.
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