ICON delivers goods and services
In corporate barter, the term “fulfillment” describes what clients purchase from ICON to satisfy a barter transaction. If the fulfillment is media, ICON defers to the client’s advertising agency for plans, specifications and rates. For other goods and services, ICON also delivers the same quality, price and timing the client normally receives — in other words, an ICON client experiences business as usual throughout a barter transaction. Most important, fulfillment consists of planned, ongoing business expenses: nothing above or beyond what the client would ordinarily purchase.