Kelly Emmert, executive vice president, managing director of sales, has over 17 years of experience working in all aspects of a corporate-barter transaction. Kelly uses her in-depth experience to help prospective clients formulate new transactions that work for the near and long term. Her ability to integrate clients into ICON’s partnership network, as well as link them with other clients has resulted in new business for clients, media partners, agencies and ICON.
In Kelly’s tenure at ICON she has held positions in sales, account management, corporate operations and marketing. With a proven ability to influence cross functional teams, Kelly has extended client relationships and expanded industry categories for the ICON sales team, including theatrical (film), beauty, gift cards and QSRs. In her six years in account management, Kelly oversaw accounts including Pepsi, Mazda, Hormel, BMW, Lennox, Bird’s Eye, Allied Domecq, Wrigley, LensCrafters and Logitech.
While in operations she managed media inventories, forged capacity partnerships and worked on joint partnerships with Omnicom. While in marketing, Kelly oversaw all the promotional and communication initiatives for ICON’s sales and media groups.
Prior to joining the ICON family, Emmert spent four years at Volvo Cars North America as a regional marketing manager where she first encountered the concept of barter. She started her career at Coopers & Lybrand LLC.
Emmert has been combining her BA degree from SUNY Oswego (double major in English and Communications) with her professional experience and creative problem-solving skills ever since joining ICON in 2001.