GREENWICH, Conn., May 14, 2019 – ICON International, a specialty finance company engaged in corporate barter with a focus on advertising and media buying, has hired Jane Meyerson as senior vice president, director of local media. Meyerson, who came on board in the beginning of the year, has proven to be an excellent addition with invaluable knowledge, joining ICON with 30 years of agency experience.
Jane’s main mission at ICON is continuing to help brands achieve their marketing goals across local, linear, cable, radio, digital and OTT (over the top) platforms. “It’s been very exciting from the beginning. I love the nuances of each deal we work on. Customizing each transaction keeps the days very exciting. ICON has done an excellent job of keeping their employees up-to-date on the current trends through various seminars and training sessions, making my team a pleasure to work with. Amongst other things, we are gearing up for the next political,” says Meyerson.
“Jane, a stickler for stewardship, fits right into the culture and standards we pride ourselves on. We are excited for Jane’s contributions and look forward to seeing the local group continue to prosper,” states Richard Upton, senior vice president of operations at ICON.
About ICON International
ICON International is a specialized finance company that helps companies restore value to underperforming assets and fund corporate expenses through corporate-barter transactions.
ICON is a subsidiary of Omnicom Group (NYSE:OMC), a strategic holding company that manages a portfolio of global market leaders. Omnicom’s companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services.