Greg Caglione

Executive Vice President, Retail Activation

Greg Caglione joined ICON in June, 2019 with over 20 years in the retail-activation industry. Greg and his team will expand ICON’s non-media fulfillment capabilities in offering turn-key, full-service solutions to clients utilizing trade credit via retail activation – everything from inception through in-store execution to include retail displays, consumer packaging, retail décor and commercial printing.

Greg’s career in the point-of-purchase display industry began in 1991 at Mark Philip Display Systems, Inc. where he climbed the ranks before founding Strategic Marketing & Promotions, Inc. (SMP) in 2001: A specialty division of Mark Philip Display Systems specifically dedicated to key clients. As president, he oversaw the company’s operations and sales teams nationwide, with a focus on strategic sourcing, project management and project budgets. He led the initiative of expanding retail activation on an International level for key clients with global brands.

Greg volunteers with the Nanuet Lions Club to help raise money for the blind. He is also a member of, Coffee for Kids, dedicated to helping supply children with school supplies and the resources needed to build educational facilities in third-world countries.