“I have always had a love for TV and the broadcast business,” says Reid Steinberg, “I studied marketing and advertising in college [Loyola University, New Orleans, 1994] and right out of school wanted to go into media buying/research.” He has been with ICON since 1998.
Before joining ICON, Mr. Steinberg was a national broadcast supervisor at TN Media (formerly known as FCB). During his tenure there, he negotiated both upfront and scatter on numerous accounts including Mattel, Nabisco, Merck, Janus Mutual Funds, Frito-Lay and Blue Cross.
Steinberg oversees a broadcast media group of 150 people and continues to log extensive experience in formulating creative, integrated media programs for all ICON clients such as the award-winning Mazda 6 ESPN launch campaign.
Steinberg takes pride in the fact that he is available to clients 24/7 and always lines up the right expertise to provide valuable insight for any media needed.
Most People Don’t Know That… Steinberg plays in professional poker tournaments.