Joanne Cancro

Vice President, Director of Integrated Media & Trade Development

Joanne Cancro works with each of ICON’s media disciplines to create trades with its media vendor partners. A 14-year veteran of a competing barter firm, she was that company’s first hire in the print-media group and, along with the department head at the time, built it into a respected voice in the industry.

There, Ms. Cancro worked on a seemingly endless list of household name brands including Unilever, Pfizer, Coty, Timex, Georgia Pacific, Warner-Lambert, Warnaco (Ralph Lauren/Chaps, Calvin Klein, Warner’s Brands, Speedo), McCormick, Pioneer, ConAgra, Beiersdorf, Rustoleum and Callaway Golf.

Leveraging her education from Bergen Community College (AAS degree) and Ramapo College of New Jersey, Cancro has been an integral part in laying the foundation and lending credibility to the barter industry through working with and educating magazine publishers and media professionals about how barter works and the benefits it brings to the marketplace.

Most People Don’t Know That… Cancro was named a recipient of AWNY/Working Mother Magazine’s 2008 Working Mother of Year award.